애플의 아이폰 마진이 50%가 넘네요

마진좀 줄여서 가격 낮추어 삼성하고 가격싸움하면 좋을텐데...

Asymco에서 최신 분석 자료를 보고 했네요

http://www.asymco.com/2012/10/29/the-iphone-and-apples-margins/

The general pattern is clear: each new version of the iPhone causes a dip in gross margins. This is not surprising as the company forewarns of this (in a decidedly exaggerated manner.) But why does it happen?

The iPhone is a profit monster, but when it launches there are many costs associated with it: components tend to be more expensive, there are more warranty returns, there are higher shipping costs are units are shipped in smaller lots to more points of sale. Tim Cook explains as “In terms of costs, with each new product we see learning curves associated with ramping production.”

Every launch causes an amplification of these learning effects. With each dip in margins however, comes another surge as the learning is complete and the volumes of the new generation product begin to dwarf the previous. And so the process continues.

There is an asymptotic limit to margins as they cannot grow higher than whatever the iPhone yields but that’s not yet in sight. The upper bound is probably in the 50% range.